Agenda



 
Main Agenda

08:30 Registration & Exhibition
09:15 ~ 11:00 Keynote Session
The keynote session will give the key highlights from Citrix Summit focusing on the strategy and focus for 2016. We’ll also review the business in 2015 and look at market trends that will affect the business in 2016. We’ll also discuss the Channel program changes and show how Citrix is working to help you create a more profitable citrix business.
11:00 ~ 11:30 Refreshment Break in the Exhibition Area
11:30 ~ 13:00 Sales, Technical & Marketing Streams
Please see below for more details
13:00 ~ 14:15 Lunch in the Exhibition Area
14:00 ~ 16:00 Sales, Technical & Marketing Streams
16:00 Closing Keynote
Sir Clive Woodward – click here to read more….
16:45 Networking Drinks and Stadium Tours


Sales & Marketing Stream Agenda

11:30 ~ 12:00 Delivering Powerful Stories to Enhance Sales Conversations
Storytelling is a great tool for salespeople to drive deals forward. Storytelling engages the customer’s emotions and this plays a major role in the customer decision-making process. This best practice session focuses on how to present to the customer and build a story that helps close the deal without focusing solely on the product stack.
12:00 ~ 13:00 Selling into the Verticals
Extending the topic of storytelling into the verticals. This session will share key positioning and messaging that we use within vertical markets to demonstrate how we can solve specific industry issues, including real case study examples. We’ll focus on Financial Services, Local Government, Healthcare and Retail sectors and give an understanding of the key drivers for each market and the challenges that they are facing and how Citrix have been successful in solving these challenges.
13:00 ~ 14:00 Lunch in the Exhibition Area
14:00 ~ 14:40 How to Engage the C-Level Audience
What are the key strategies that you can use to engage and influence the C-level audience within your accounts?  In this interview style session, our special guest speaker, Myron Hyrcyk, former CIO of Severn Trent, will share his thoughts and give an insight into the challenges that drive a CIO’s agenda and how to engage at the C-Level.
14:40 ~ 16:00 Smarter Demand Generation

Tools&Tactics to align your marketing for smarter demand generation and stronger ROI.

Chris Ronald, MD, Harte Hanks
Mike Oliver, Snr Marketing Manager, EMEA, Citrix

Today’s buyers are more in control and informed, creating complexity and a non-linear buying journey spread across multiple channels and touchpoints. Technology marketeers are reacting by creating a more focused and ’smarter’ approach.

This interactive session will:
  • Explore trends in smarter demand generation connecting and engaging with more complex buyer behaviour
  • Provide practical recommendationsto address different stages of the buying cycle
  • Showcase the tools amnd tactics that underpin Citrix’s approach.
Sales Roundtables
These interactive workshop sessions will explore some key topics; engaging the mid-market and Citrix’s product focus areas. A blend of presentation and roundtable Q&A will give insight into these areas. We’ll also feature a case study example of our Partner Specialisation from one of our partners.


Technical Stream Agenda

Time Stream 1 Stream 2
11:30 ~ 12:15 Considerations for Citrix Workspace Cloud
Stuart Jennings, Lead Systems Engineer with Citrix Systems, with a background in Cloud implementation and orchestration, looks at use cases and considerations on how and when to implement Citrix Workspace Cloud (CWC). Analyse architecture and licensing considerations and learn from our real world experiences on how to implement a high performance, high availability, and scalable Citrix deployments with Citrix Workspace Cloud.
How to Create Virtual WAN Environments with Citrix Netscaler SD-WAN
Simon Cooper, Lead Network Systems Engineer with Citrix Systems, will introduce you to Citrix Netscaler SD-WAN, look and how and when Virtualised WAN environments should be considered. Learn how to setup and configure Netscaler SD-WAN for optimum performance as well as experience a live demonstration of this ground breaking technology from Citrix.
12:15 ~ 13:00

Hybrid Cloud Solutions with Citrix Netscaler
Jonathan Allatt, Lead Networking  Systems Engineer with Citrix Systems looks at challenges and considerations for implementing Hybrid Cloud configurations. Learn how Citrix Netscaler can benefit Hybrid Cloud, covering Security, Availability and Optimisation between clouds as well as the benefits Netscaler can bring to your applications in the cloud. Jonathan will examine the benefits on user experience and how to ensure always on capability.

In Depth Analysis of the Latest from Windows App and Desktops Suite
Nez Bellis, Lead Systems Engineer with Citrix Systems will explore some of the latest technological advances from our desktop and applications group with XenApp and XenDesktop. Nez will focus on some of the key features, explore business benefits, use cases  and implementation considerations covering deployment , administration and user experience.
13:00 ~ 14:15 Lunch in the Exhibition
14:15 ~ 15:00 How to Create Virtual WAN Environments with Citrix Netscaler SD-WAN
Simon Cooper, Lead Network Systems Engineer with Citrix Systems, will introduce you to Citrix Netscaler SD-WAN, look and how and when Virtualised WAN environments should be considered. Learn how to setup and configure Netscaler SD-WAN for optimum performance as well as experience a live demonstration of this ground breaking technology from Citrix.
Considerations for Citrix Workspace Cloud
Stuart Jennings, Lead Systems Engineer with Citrix Systems, with a background in Cloud implementation and orchestration, looks at use cases and considerations on how and when to implement Citrix Workspace Cloud (CWC). Analyse architecture and licensing considerations and learn from our real world experiences on how to implement a high performance, high availability, and scalable Citrix deployments with Citrix Workspace Cloud.
15:00 ~ 15:45 In Depth Analysis of the Latest from Windows App and Desktops Suite
Nez Bellis, Lead Systems Engineer with Citrix Systems will explore some of the latest technological advances from our desktop and applications group with XenApp and XenDesktop. Nez will focus on some of the key features, explore business benefits, use cases  and implementation considerations covering deployment, administration and user experience.
Implementing Hybrid Cloud Solutions with Citrix Netscaler
Jonathan Allatt, Lead Networking Systems Engineer with Citrix Systems looks at challenges and considerations for implementing Hybrid Cloud configurations. Learn how Citrix Netscaler can benefit Hybrid Cloud, covering Security, Availability and Optimisation between clouds as well as the benefits Netscaler can bring to your applications in the cloud. Jonathan will examine the benefits on user experience and how to ensure always on capability.


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